Friday, February 10, 2012

sales of large-capacity washing machine is also growing

Huimin policy exit the market even worse
Wang Zhen
today, However, the enthusiasm of the sales landslide pressure, snatch the cake of rural home appliance market will continue to grow.
According to the data of the State Information Center,MBT Maliza, in October of this year, sales of refrigerators,Gucci Belt Sale, washing machines,MBT UK Sale, air conditioning, three white goods in the domestic emergence of a year-on-year decline in 34 market has become the retreat of domestic demand,MBT Women's Sawa, line of defense
appliance industry will thus end the cycle of high growth? It remains to be seen, but experts cautioned that if the declining trend for several months, the government on stimulating domestic demand expectations may need to make adjustments.
three pressure
held in Hefei ​​27 2011 Chinese year of the home appliance industry and home appliance industries for competitive Forum, the State Information Center, Ministry of Resource Development Assistant to the Director Cai Ying revealed that in October of this year, sales of the domestic refrigerator compared with the same period last year decreased by 9.64% washing machine sales fell 8.17 percent; air conditioning sales fell 12.11 percent.
in recent years, three white goods products for the first time monthly sales fell. inflection point, but November,puma shoes cheapest, December or so, the state expected domestic demand may need to make adjustments.
this year's three major home appliances sales showed growth slowed year-on-year downward trend. According to Cai Ying, refrigerator sales in the first quarter of this year, an increase of 8.24 percent, the first three quarters of an increase of 5.04%, a negative growth in October.
, a secondary market, with 3 of the 4 market Cai Ying said that October, washing machine sales in the two cities fell 14.09 percent, three market sales grew by 4.33 percent, four-market sales grew by 17.06%; refrigerator is also a secondary market for a negative growth of three The market was flat, only the four markets is positive growth.
However, due to rapid in the first half increase of the three major home appliances sales forecast full-year 2011 will still be up, but the increase was less than expected.
the cost of upgrading, the market downturn, overcapacity, is facing three pressure of the white goods industry. other enterprises to enter the capacity to continue to expand; manpower, research and development, materials and other costs increasing, the market volume is declining, the competition will become more intense, some brands will be eliminated.

facing reshuffle refrigeration appliance group of
US-China Business Division, vice president Jin-liang that three white sales decline in October caused by a combination of factors, these factors include the real estate industry continued regulation, energy policy of benefiting exit weakened consumer pull. Like air-conditioning industry from the declining trend has begun to emerge in July and August.
is a normal market phenomenon.
a Hisense Kelon who also said: industry in the past few years the rapid growth also slow breath. Cai Ying said that the three white sales in October appeared in decline, but sales of high-end products is growing, for example, the inverter air conditioner sales in October grew 12 percent, three more than the refrigerator sales up in October 20.5%, sales of large-capacity washing machine is also growing.
Thus, the roots in the rural market, to accelerate the penetration of high-end, integrated industrial chain, to become the countermeasures. Haier Electric Appliance and Gree, America stores continue to improve the network of 34 markets, and pushing the inverter air conditioner new; Glanz also sink channels; Hefei Sanyo main frequency washing machines, and to accelerate development of four market stores; Changhong Liu, general manager of the body Bin recently at the same time as Meiling and chairman of Huayi Compressor to promote the downstream industry chain collaboration in the refrigerator.
Cai Ying,MBT Bia, But with the exit policy, the cost of upgrading, the market downturn, eliminated with the merger will become the new industry characteristics, industry will embark on large-scale, international road.
share:> Related reports: the three battle: the Wuhan Fanqiang Hefei microblogging | SAN official microblogging

No comments:

Post a Comment